Oct 9, 2025 | Get Clients |
One of the ways I help self-employed professionals and creatives build their businesses is with writing — blog or Substack posts, byline articles, ebooks, and more. To explain to them the type of editorial content self-employed pros need to write in order to...Jun 9, 2025 | Get Clients |
It’s normal to feel some fear about promoting yourself. After all, no one wants to be rejected, and the thought of failing can be scary. If you find yourself hesitating before you click “send” on a marketing email or start to punch in the phone...Feb 11, 2025 | Get Clients |
“It’s just not working,” my client said dejectedly. “I’ve been doing exactly what the experts say –- expanding my network, asking for referrals, following up, but I still have only a handful of clients. I’m thinking about giving up...Oct 8, 2024 | Get Clients |
I often wonder how the practice began among self-employed professionals and creatives of pretending to be someone else in order to promote your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put...Jun 18, 2024 | Get Clients |
Self-employed professionals and creatives often tell me that they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they’re spending more money to land each client than the sale is worth. Too many of their efforts...Dec 12, 2023 | Get Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...
