Jun 12, 2023 | Business Model |
“I have plenty of work coming in,” one of my clients told me, “but I’m not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in too many unpaid hours. How can I fix this?” If this problem...
Dec 20, 2022 | Getting Clients |
A significant challenge with marketing unique, experiential work like lesser-known healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it out. They’re looking for...
Aug 23, 2022 | Getting Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...
Aug 4, 2020 | Getting Clients |
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...
Dec 8, 2019 | Getting Clients |
“I’m having trouble building a website for my business,” a student told me. “The web designer I’m working with says I’m trying to do too many things, and I shouldn’t put it all on one site. But there are so many kinds of work...
Mar 8, 2019 | Business Model |
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
