Sep 20, 2026 | Get Clients |
I’ll bet most of you reading this work pretty hard at marketing yourself. It may seem like you are always going, going, going. But I find that for many self-employed professionals and creatives, there’s a point where you stop — a sticking place that...Jul 13, 2026 | Get Clients |
I know you have good intentions about marketing your business. You may even have some sort of marketing plan. But if you’re a typical self-employed professional or creative, you don’t always follow through on the intentions or plans you make. Sometimes you...Jun 3, 2026 | Get Clients |
Lately, I’ve been playing the “what if you were wrong” game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn’t gotten back to me. They must not want to hire me. C.J.: What if you...Apr 5, 2026 | Get Clients |
“Getting clients is really hard.” That’s what we self-employed professionals and creatives tell each other, anyway. Over coffee, at meetings, and online, wherever self-employed folks gather, the difficulty of getting clients is a frequent topic....Jan 13, 2026 | Get Clients |
The beginning of each new year is a traditional time for making commitments to change. But according to researchers, only 8-10% of the people who make New Year’s resolutions manage to keep them. One of the reasons our resolutions fail is that we frequently...Oct 15, 2025 | Get Clients |
What makes people buy is the ultimate question, isn’t it? You work hard at marketing to attract potential clients. Then you work even harder to get a chance to speak with them about what you have to offer. But how do you actually get them to hire you? The...
