Being Unique Is a Good Thing… Isn’t It?

Self-employed professionals frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can...

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Beyond Billable Hours

In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...

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Marketing in Need of Focus? Focus Your Business

"I'm having trouble building a website for my business," a student told me. "The web designer I'm working with says I'm trying to do too many things, and I shouldn't put it all on one site. But there are so many kinds of work I can do, and I don't want to limit...

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Should You Pursue that New Business Idea?

If you're a typical entrepreneur, you're a creative person, and you frequently come up with new ideas for how to do business. So often, in fact, that you need to learn how to choose wisely about which ideas are worth your while to pursue. Making the right choice about...

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Summertime, and the Marketing Ain’t Easy

Summer is here, but it seems many of your potential clients are not. When you get the response "I'll be on vacation until..." one too many times, it's easy to become discouraged about summertime marketing. But fear not, there's plenty you can do to build your business...

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