Should You Stand Out or Fit In?

Should You Stand Out or Fit In?

When you were growing up, it's a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn't do. Now that you're a business...

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The Only Thing We Have to Fear

The Only Thing We Have to Fear

There's no question that the state of the world economy is alarming. Here in the U.S., businesses are failing, unemployment is at record levels, and business and consumer spending in multiple categories has plummeted. And there's no clear path to recovery while the...

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Being Unique Is a Good Thing… Isn’t It?

Being Unique Is a Good Thing… Isn’t It?

Self-employed professionals frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can...

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Beyond Billable Hours

Beyond Billable Hours

In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...

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Should You Pursue that New Business Idea?

Should You Pursue that New Business Idea?

If you're a typical entrepreneur, you're a creative person, and you frequently come up with new ideas for how to do business. So often, in fact, that you need to learn how to choose wisely about which ideas are worth your while to pursue. Making the right choice about...

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Summertime, and the Marketing Ain’t Easy

Summertime, and the Marketing Ain’t Easy

Summer is here, but it seems many of your potential clients are not. When you get the response "I'll be on vacation until..." one too many times, it's easy to become discouraged about summertime marketing. But fear not, there's plenty you can do to build your business...

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