To Get More Clients, Get REAL
For the past several years, I've been helping self-employed professionals build business with writing: articles, blog posts, ebooks, and more. To explain to them the type of editorial content that professionals need to write in order to attract and land clients, I...
Self-Employed Folks, You Can Do This
I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don't know where your next client is coming from. It can make you feel pessimistic, or even...
5 Steps to Build Your Business with Writing
To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...
Financial Relief for Self-Employed Professionals Impacted by the COVID-19 Pandemic
There's been plenty of media coverage about the widespread benefits provided by the American Rescue Plan (ARP). But many self-employed professionals and other small business owners don't realize how many new sources of relief they may be eligible for. Plus, there are...
Creating a Profit and Loss Forecast as a Self-Employed Professional (with Template)
You'll often hear or see the advice that you should create a profit and loss forecast for your business. In fact, you may have heard it from me. Forecasting how much you will earn and what expenses will be necessary is an essential step to set appropriate prices for...
Should You Stand Out or Fit In?
When you were growing up, it's a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn't do. Now that you're a business...
Speaking Your Clients’ Language
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...
Building Your Business Means Building Yourself
"Grow your email list." "Speak in your community." "Get active on social media." "Meet people at events." "Start a blog." These are all recommendations a self-employed professional will hear when exploring how to build a thriving business. There's nothing wrong with...
Is That a Great Opportunity or a Waste of Time?
As business owners, we are frequently offered "opportunities" that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your expertise, collaborate on a project, help organize an event, or partner...
How Can I Grow My One-Person Business?
If you've been operating a successful professional services business as a solopreneur, it can be a smart move to leverage your experience, contacts, and track record in the industry by adding other professionals to your team. Managing a multi-person firm will allow...
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