How Do You Know if Your Hourly Rate Is “Enough?”

How Do You Know if Your Hourly Rate Is “Enough?”

I'm often asked by self-employed professionals how to go about setting an appropriate hourly rate. Professionals and freelancers are often advised to set their rates by comparing them to the competition, but this isn’t the whole answer. As one professional told me,...

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Writing What You Know Makes Writing Easier

Writing What You Know Makes Writing Easier

"Write what you know... My No. 1 rule," declares blogger Ellen Vrana. "Charles Dickens couldn't have written Jane Austen and Austen couldn't have written Dickens. They wrote the world and people they each knew. I'm not going to write a book on Peruvian potato farmers,...

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To Get More Clients, Get REAL

To Get More Clients, Get REAL

For the past several years, I've been helping self-employed professionals build business with writing: articles, blog posts, ebooks, and more. To explain to them the type of editorial content that professionals need to write in order to attract and land clients, I...

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Self-Employed Folks, You Can Do This

Self-Employed Folks, You Can Do This

I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don't know where your next client is coming from. It can make you feel pessimistic, or even...

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5 Steps to Build Your Business with Writing

5 Steps to Build Your Business with Writing

To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...

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