What If You Were Wrong about Marketing?

What If You Were Wrong about Marketing?

Lately, I've been playing the "what if you were wrong" game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn't gotten back to me. They must not want to hire me. C.J.: What if you were wrong about that?...

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Tired, Distracted, Uninspired? You Can Write Anyway

Tired, Distracted, Uninspired? You Can Write Anyway

On any given day, "You might not feel inspired," says author, editor, and blogger Leah McClellan. "You might think you don't feel creative. The thought of writing might feel overwhelming. You might feel dread, fear, or worry. You might think it won't be any good or...

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What Makes Getting Clients So Hard?

What Makes Getting Clients So Hard?

"Getting clients is really hard." That's what we self-employed professionals and creatives tell each other, anyway. Over coffee, at meetings, and online, wherever self-employed folks gather, the difficulty of getting clients is a frequent topic. There's certainly some...

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Prolific Writers Don’t Wait for the Muse

Prolific Writers Don’t Wait for the Muse

Have you been longing for inspiration to strike before you can write? Or perhaps waiting for a muse to appear? To Merriam-Webster, the muse is "a guiding genius." Vocabulary.com describes it as "a source of artistic inspiration." For a host of would-be writers out...

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New Year; New Commitments for Business Success

New Year; New Commitments for Business Success

The beginning of each new year is a traditional time for making commitments to change. But according to researchers, only 8-10% of the people who make New Year's resolutions manage to keep them. One of the reasons our resolutions fail is that we frequently resolve to...

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