Should You Stand Out or Fit In?

Should You Stand Out or Fit In?

When you were growing up, it's a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn't do. Now that you're a business...

read more
Speaking Your Clients’ Language

Speaking Your Clients’ Language

Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...

read more
Building Your Business Means Building Yourself

Building Your Business Means Building Yourself

"Grow your email list." "Speak in your community." "Get active on social media." "Meet people at events." "Start a blog." These are all recommendations a self-employed professional will hear when exploring how to build a thriving business. There's nothing wrong with...

read more
How Can I Grow My One-Person Business?

How Can I Grow My One-Person Business?

If you've been operating a successful professional services business as a solopreneur, it can be a smart move to leverage your experience, contacts, and track record in the industry by adding other professionals to your team. Managing a multi-person firm will allow...

read more
The Only Thing We Have to Fear

The Only Thing We Have to Fear

There's no question that the state of the world economy is alarming. Here in the U.S., businesses are failing, unemployment is at record levels, and business and consumer spending in multiple categories has plummeted. And there's no clear path to recovery while the...

read more
Being Unique Is a Good Thing… Isn’t It?

Being Unique Is a Good Thing… Isn’t It?

Self-employed professionals frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can...

read more

Get My Free Ebook!

Blueprint for a Thriving Mission-Based Business

Pin It on Pinterest