Clarity Isn’t Only How You Write. It’s What You Write.
According to Neil Patel, the New York Times bestselling author of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, "Clarity goes beyond a few writing tweaks... It's a whole new way of thinking. And it forces you to think about what you're...
What Should You Consider Before Partnering with Another Professional?
Over the 30-plus years I've been self-employed, I've teamed up with other professionals many times. We've collaborated on creating new programs and products, or worked as partners to serve clients as a team. A key piece of my experience has been that some partnerships...
Interview: How to Build a Nonfiction Book into a Brand
Roger C. Parker interviews C.J. Hayden for his Published and Profitable community on how to develop multiple streams of income from a nonfiction book. Included is C.J.’s story of how her writing career got started and where Get Clients Now! began. Here's some of what...
How Do You Know if Your Hourly Rate Is “Enough?”
I'm often asked by self-employed professionals how to go about setting an appropriate hourly rate. Professionals and freelancers are often advised to set their rates by comparing them to the competition, but this isn’t the whole answer. As one professional told me,...
Writing What You Know Makes Writing Easier
"Write what you know... My No. 1 rule," declares blogger Ellen Vrana. "Charles Dickens couldn't have written Jane Austen and Austen couldn't have written Dickens. They wrote the world and people they each knew. I'm not going to write a book on Peruvian potato farmers,...
Got Accountability? Love It or Hate It; It’s Good for Business
We self-employed professionals are graced with mixed blessings around getting stuff done. No one is looking over our shoulder making us do the things we know we should. Hooray, there's no boss breathing down our necks! But also... Uh oh, that means we've got only...
To Get More Clients, Get REAL
For the past several years, I've been helping self-employed professionals build business with writing: articles, blog posts, ebooks, and more. To explain to them the type of editorial content that professionals need to write in order to attract and land clients, I...
Self-Employed Folks, You Can Do This
I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don't know where your next client is coming from. It can make you feel pessimistic, or even...
5 Steps to Build Your Business with Writing
To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...
Financial Relief for Self-Employed Professionals Impacted by the COVID-19 Pandemic
There's been plenty of media coverage about the widespread benefits provided by the American Rescue Plan (ARP). But many self-employed professionals and other small business owners don't realize how many new sources of relief they may be eligible for. Plus, there are...
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