To Get More Clients, Get REAL

To Get More Clients, Get REAL

For the past several years, I've been helping self-employed professionals build business with writing: articles, blog posts, ebooks, and more. To explain to them the type of editorial content that professionals need to write in order to attract and land clients, I...

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Self-Employed Folks, You Can Do This

Self-Employed Folks, You Can Do This

I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don't know where your next client is coming from. It can make you feel pessimistic, or even...

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5 Steps to Build Your Business with Writing

5 Steps to Build Your Business with Writing

To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...

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Writing Can Be Hard — So What?

Writing Can Be Hard — So What?

Before she wrote her memoir Wild, Cheryl Strayed penned an advice column under the pseudonym "Sugar." In answer to a letter from a self-described "writer who can't write," Cheryl replied, "Writing is hard for every last one of us... Coal mining is harder. Do you think...

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Develop a Writing “Habit Trigger”

Develop a Writing “Habit Trigger”

"I write every morning between 6-7 a.m.," says Honorée Corder, the author of You Must Write a Book and Prosperity for Writers. "There's an alarm to remind me at 5:58 a.m. (in case I need more coffee), and I set a second alarm for 7 a.m. I write until the second alarm...

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Should You Stand Out or Fit In?

Should You Stand Out or Fit In?

When you were growing up, it's a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn't do. Now that you're a business...

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Deadlines Help You Write

Deadlines Help You Write

Caitlin Moran is an English journalist and author who writes three columns per week and has published seven books -- so far. Her columns and books have won multiple awards. She's married, has two teenage children, and appears to post on Twitter 24/7. How the heck does...

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