Aug 23, 2022 | Get Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...Aug 4, 2020 | Get Clients |
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...Feb 12, 2020 | Get Clients |
Self-employed professionals frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the...Dec 8, 2019 | Get Clients |
“I’m having trouble building a website for my business,” a student told me. “The web designer I’m working with says I’m trying to do too many things, and I shouldn’t put it all on one site. But there are so many kinds of work...Sep 14, 2019 | Get Clients |
If you can perform many different kinds of work in your field, is there any reason to specialize? When you have a wide range of professional skills, it’s tempting to market yourself as someone who can do just about anything in the area of computers, writing,...Mar 8, 2019 | Get Yourself There |
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
