Aug 4, 2020 | Get Clients |
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...Jul 19, 2020 | Get Clients |
“Grow your email list.” “Speak in your community.” “Get active on social media.” “Meet people at events.” “Start a blog.” These are all recommendations a self-employed professional will hear when exploring...Feb 12, 2020 | Get Clients |
Self-employed professionals frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the...Sep 14, 2019 | Get Clients |
If you can perform many different kinds of work in your field, is there any reason to specialize? When you have a wide range of professional skills, it’s tempting to market yourself as someone who can do just about anything in the area of computers, writing,...Jul 3, 2019 | Get Clients |
Summer is here, but it seems many of your potential clients are not. When you get the response “I’ll be on vacation until…” one too many times, it’s easy to become discouraged about summertime marketing. But fear not, there’s plenty...Mar 8, 2019 | Get Yourself There |
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
