Dec 11, 2018 | Get Clients |
Every self-employed professional wants to earn more from his or her business. When you ask professionals how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about growing...May 27, 2018 | Get It Written |
When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you...Dec 17, 2017 | Get Clients |
Do you know why clients should hire you? Congratulations! That’s an excellent beginning. But it’s not enough for you to know why clients should hire you — they need to know it, too. It’s hard enough to find clients without also having to...Sep 7, 2017 | Get Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...Mar 23, 2017 | Get Clients |
Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result...Mar 18, 2017 | Get Clients |
“I’d like to attract clients by writing articles or a blog, but I’m not sure what to write about.” “I tried blogging for a while, but it didn’t bring me any business.” “When I write, people seem to like it, but I have...