What You Are Marketing Is Yourself

“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...

Crafting a Self-Introduction That Gets Noticed

Self-introduction. Elevator speech. Ten-second introduction. Thirty-second commercial. Whatever you call it, you need one to be an effective marketer, salesperson, or even job-seeker. Here are six tips to creating one that produces the results you are seeking. 1....

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