Oct 12, 2020 | Getting Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...
Mar 8, 2019 | Business Model |
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
Dec 11, 2018 | Business Model |
Every self-employed professional wants to earn more from his or her business. When you ask professionals how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about growing...
Feb 17, 2018 | Getting Clients |
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
Dec 17, 2017 | Getting Clients |
Do you know why clients should hire you? Congratulations! That’s an excellent beginning. But it’s not enough for you to know why clients should hire you — they need to know it, too. It’s hard enough to find clients without also having to...
Sep 7, 2017 | Getting Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...
