Nov 14, 2025 | Get Yourself There |
The fear of hearing those words when talking about your business can stop you in your tracks. It’s the response you can most dread hearing when you tell someone what you’re doing now, or introduce yourself to a group, or make a sales pitch: “You?...
Oct 15, 2025 | Get Clients
What makes people buy is the ultimate question, isn’t it? You work hard at marketing to attract potential clients. Then you work even harder to get a chance to speak with them about what you have to offer. But how do you actually get them to hire you? The...
Oct 9, 2025 | Get Clients |
One of the ways I help self-employed professionals and creatives build their businesses is with writing — blog or Substack posts, byline articles, ebooks, and more. To explain to them the type of editorial content self-employed pros need to write in order to...
Jun 9, 2025 | Get Clients |
It’s normal to feel some fear about promoting yourself. After all, no one wants to be rejected, and the thought of failing can be scary. If you find yourself hesitating before you click “send” on a marketing email or start to punch in the phone...
Feb 11, 2025 | Get Clients |
“It’s just not working,” my client said dejectedly. “I’ve been doing exactly what the experts say –- expanding my network, asking for referrals, following up, but I still have only a handful of clients. I’m thinking about giving up...
Oct 8, 2024 | Get Clients |
I often wonder how the practice began among self-employed professionals and creatives of pretending to be someone else in order to promote your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put...
