Dec 20, 2022 | Getting Clients |
A significant challenge with marketing unique, experiential work like lesser-known healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it out. They’re looking for...
Aug 23, 2022 | Getting Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...
Oct 12, 2020 | Getting Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...
Aug 4, 2020 | Getting Clients |
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...
Jul 19, 2020 | Getting Clients |
“Grow your email list.” “Speak in your community.” “Get active on social media.” “Meet people at events.” “Start a blog.” These are all recommendations a self-employed professional will hear when exploring...
Mar 8, 2019 | Business Model |
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
