New Year; New Commitments for Business Success

The beginning of each new year is a traditional time for making commitments to change. But according to researchers, only 8-10% of the people who make New Year’s resolutions manage to keep them. One of the reasons our resolutions fail is that we frequently...

Who Do You Think You Are?

The fear of hearing those words when talking about your business can stop you in your tracks. It’s the response you can most dread hearing when you tell someone what you’re doing now, or introduce yourself to a group, or make a sales pitch: “You?...

What Really Makes People Buy?

What makes people buy is the ultimate question, isn’t it? You work hard at marketing to attract potential clients. Then you work even harder to get a chance to speak with them about what you have to offer. But how do you actually get them to hire you? The...

To Get More Clients, Get R.E.A.L.

One of the ways I help self-employed professionals and creatives build their businesses is with writing — blog or Substack posts, byline articles, ebooks, and more. To explain to them the type of editorial content self-employed pros need to write in order to...

Don’t Give Up Marketing Before the Miracle

“It’s just not working,” my client said dejectedly. “I’ve been doing exactly what the experts say –- expanding my network, asking for referrals, following up, but I still have only a handful of clients. I’m thinking about giving up...

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