Feb 6, 2024 | Get Yourself There |
It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other self-employed professionals often start a business believing that all they need to do is...Dec 12, 2023 | Get Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...Aug 11, 2023 | Get Yourself There |
It can seem like it’s the destiny of the self-employed professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and...Dec 20, 2022 | Get Clients |
A significant challenge with marketing unique, experiential work like lesser-known healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it out. They’re looking for...Oct 18, 2022 | Get Yourself There |
In a national survey of self-employed professionals, almost 50% of the consultants, coaches, and other professionals declared that they were currently not earning enough to meet their expenses. This result isn’t too surprising, since according to the U.S. Small...Aug 23, 2022 | Get Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...
