Oct 8, 2024 | Getting Clients |
I often wonder how the practice began among self-employed professionals and creatives of pretending to be someone else in order to promote your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put...
Jun 18, 2024 | Getting Clients |
Self-employed professionals and creatives often tell me that they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they’re spending more money to land each client than the sale is worth. Too many of their efforts...
Feb 6, 2024 | Business Model |
It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other self-employed professionals often start a business believing that all they need to do is...
Dec 12, 2023 | Getting Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...
Aug 11, 2023 | Get Yourself There |
It can seem like it’s the destiny of the self-employed professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and...
Dec 20, 2022 | Getting Clients |
A significant challenge with marketing unique, experiential work like lesser-known healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it out. They’re looking for...
