Where Do You Stop in Your Marketing?

I’ll bet most of you reading this work pretty hard at marketing yourself. It may seem like you are always going, going, going. But I find that for many self-employed professionals and creatives, there’s a point where you stop — a sticking place that...

What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn’t gotten back to me. They must not want to hire me. C.J.: What if you...

What Makes Getting Clients So Hard?

“Getting clients is really hard.” That’s what we self-employed professionals and creatives tell each other, anyway. Over coffee, at meetings, and online, wherever self-employed folks gather, the difficulty of getting clients is a frequent topic....

New Year; New Commitments for Business Success

The beginning of each new year is a traditional time for making commitments to change. But according to researchers, only 8-10% of the people who make New Year’s resolutions manage to keep them. One of the reasons our resolutions fail is that we frequently...

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