What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn’t gotten back to me. They must not want to hire me. C.J.: What if you...

What Makes Getting Clients So Hard?

“Getting clients is really hard.” That’s what we self-employed professionals and creatives tell each other, anyway. Over coffee, at meetings, and online, wherever self-employed folks gather, the difficulty of getting clients is a frequent topic....

New Year; New Commitments for Business Success

The beginning of each new year is a traditional time for making commitments to change. But according to researchers, only 8-10% of the people who make New Year’s resolutions manage to keep them. One of the reasons our resolutions fail is that we frequently...

Who Do You Think You Are?

The fear of hearing those words when talking about your business can stop you in your tracks. It’s the response you can most dread hearing when you tell someone what you’re doing now, or introduce yourself to a group, or make a sales pitch: “You?...

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