Jun 18, 2024 | Get Clients |
Self-employed professionals and creatives often tell me that they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they’re spending more money to land each client than the sale is worth. Too many of their efforts...Jan 22, 2024 | Get Yourself There |
One of the most painful moments for any self-employed professional or creative is staring at a blank page or screen, trying to figure out where to begin a project. Robert M. Pirsig, in his classic Zen and the Art of Motorcycle Maintenance, gave practical advice about...Dec 12, 2023 | Get Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...Oct 17, 2023 | Get Yourself There |
As a self-employed professional or creative, you’re used to doing most things on your own. But there will likely come a time when the assistance of others could help your business grow, and help you feel less stressed. Here are some questions you might find...Aug 11, 2023 | Get Yourself There |
It can seem like it’s the destiny of the self-employed professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and...Jul 21, 2023 | Get It Written |
The Nobel-Prize-winning writer William Faulkner published 19 novels, 125 short stories, 20 screenplays, one play, and six collections of poetry. How on earth did he manage to stay inspired? Here’s what Faulkner himself said: “I only write when I am...
