Nov 16, 2018 | Get Clients |
Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...Aug 18, 2018 | Get Yourself There |
What made you decide to go into business for yourself? Did you want to make more money, gain more freedom, enjoy yourself more, or make more of an impact on the world? For many self-employed professionals, the desire to help others as well as themselves plays a...Sep 7, 2017 | Get Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...Apr 14, 2015 | Get Clients |
Lately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this: Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me. C.J.: What if you were wrong about that? Client: Hmm,...Nov 27, 2014 | Get Yourself There |
I’m thankful for the freedom to set my own hours, Thankful to use the full breadth of my powers, Thankful for customers who provide me with work, Thankful I can say no to serving a jerk, Thankful for my team who helps me succeed, Thankful to have “take a...May 14, 2013 | Get Yourself There |
The new edition of Get Clients Now! got a mention in the current issue of Businessweek. Terrific news, right? Well, that depends. If you believe the aphorism “all PR is good PR,” this is a great thing. If you don’t, well… The book was featured...