What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn’t gotten back to me. They must not want to hire me. C.J.: What if you...

Prolific Writers Don’t Wait for the Muse

Have you been longing for inspiration to strike before you can write? Or perhaps waiting for a muse to appear? To Merriam-Webster, the muse is “a guiding genius.” Vocabulary.com describes it as “a source of artistic inspiration.” For a host of...

New Year; New Commitments for Business Success

The beginning of each new year is a traditional time for making commitments to change. But according to researchers, only 8-10% of the people who make New Year’s resolutions manage to keep them. One of the reasons our resolutions fail is that we frequently...

Who Do You Think You Are?

The fear of hearing those words when talking about your business can stop you in your tracks. It’s the response you can most dread hearing when you tell someone what you’re doing now, or introduce yourself to a group, or make a sales pitch: “You?...

A Moment of Tough Love Can Keep You Writing

I didn’t feel like brushing my teeth this morning. My mind was on everything I needed to accomplish today, and I wanted to get right to it after breakfast. But years of ingrained dental hygiene habits sent me to the sink regardless. So far this year, I’ve...

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