Boost Your Business with the Buddy System

Remember back in grade school when the teacher asked you to hold hands with a friend on field trips? The idea behind the buddy system is that it’s much harder to get lost if there are two of you traveling together. When you get into trouble, your buddy can help...

What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn’t gotten back to me. They must not want to hire me. C.J.: What if you...

Prolific Writers Don’t Wait for the Muse

Have you been longing for inspiration to strike before you can write? Or perhaps waiting for a muse to appear? To Merriam-Webster, the muse is “a guiding genius.” Vocabulary.com describes it as “a source of artistic inspiration.” For a host of...

New Year; New Commitments for Business Success

The beginning of each new year is a traditional time for making commitments to change. But according to researchers, only 8-10% of the people who make New Year’s resolutions manage to keep them. One of the reasons our resolutions fail is that we frequently...

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