Jan 3, 2018 | Get Clients |
Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...Jul 17, 2017 | Get It Written |
If you’re a self-employed professional who wants to get the attention of prospective clients by writing blog posts, magazine and journal articles, case studies, or an ebook, you already know this problem. Writing material like this takes up time and brain...Jun 20, 2017 | Get Clients |
As a self-employed professional, the view that prospective clients hold of you is crucial. What you want is for clients to see you as an expert. How clients perceive your level of expertise will influence not only whether or not they hire you, but also how much...Apr 4, 2017 | Get It Written |
Writing and publishing articles or blog posts as an expert in your professional specialty can help you become more credible as well as more visible. A well-written piece on a subject of interest to your target market will get clients’ attention, demonstrate your...Mar 23, 2017 | Get Clients |
Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result...Mar 18, 2017 | Get Clients |
“I’d like to attract clients by writing articles or a blog, but I’m not sure what to write about.” “I tried blogging for a while, but it didn’t bring me any business.” “When I write, people seem to like it, but I have...
