May 11, 2021 | Get It Written |
To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...Mar 19, 2021 | Get It Written |
Before she wrote her memoir Wild, Cheryl Strayed penned an advice column under the pseudonym “Sugar.” In answer to a letter from a self-described “writer who can’t write,” Cheryl replied, “Writing is hard for every last one of...Sep 9, 2020 | Get It Written |
Caitlin Moran is an English journalist and author who writes three columns per week and has published seven books — so far. Her columns and books have won multiple awards. She’s married, has two teenage children, and appears to post on Twitter 24/7. How...Nov 16, 2018 | Get Clients |
Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...May 27, 2018 | Get It Written |
When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you...Mar 8, 2018 | Get It Written |
The most important question to ask yourself before writing an article or blog post for marketing purposes is exactly how you want that piece to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear...
