To Get More Clients, Get REAL

To Get More Clients, Get REAL

I’ve been helping more self-employed professionals build business with writing recently: articles, blog posts, ebooks, and more. To explain to them the type of editorial content professionals need to write in order to attract and land clients, I coined a new...
Entrepreneurs, You Can Do This

Entrepreneurs, You Can Do This

I often hear from entrepreneurs that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or even worse,...
Life-in-a-Notebook Planning System

Life-in-a-Notebook Planning System

Clients and students often ask me, “C.J., you always seem to have a million things going on. How do you keep track of it all?” Their questions imply that they believe I am more organized, focused, or productive than the average bear. Personally, I’m...
Of PR and Principles

Of PR and Principles

The new edition of Get Clients Now! got a mention in the current issue of Businessweek. Terrific news, right? Well, that depends. If you believe the aphorism “all PR is good PR,” this is a great thing. If you don’t, well… The book was featured...

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