Jun 9, 2025 | Getting Clients |
It’s normal to feel some fear about promoting yourself. After all, no one wants to be rejected, and the thought of failing can be scary. If you find yourself hesitating before you click “send” on a marketing email or start to punch in the phone...
Apr 7, 2025 | Get Yourself There |
Self-employment has no shortage of ups and downs. When a well-paying client suddenly quits, or your marketing doesn’t seem to be working, or your laptop goes kerflooey, it’s easy to become discouraged. Especially when you work mostly solo, it can be a...
Aug 13, 2024 | Get Yourself There |
They lie in wait for you when you least expect them — the productivity dragons of fear, resistance and procrastination. Just when you think you’ve defeated them at last, they rear their ugly heads again. What’s a self-employed professional or...
Jul 12, 2024 | Get Yourself There |
Do you ever find yourself feeling afraid, resistant, or just plain stuck about getting started on something you need to do? Of course you do. We all do. Whether it’s not knowing how to begin, going out for a walk on a freezing morning, filing your income taxes,...
Jun 18, 2024 | Getting Clients |
Self-employed professionals and creatives often tell me that they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they’re spending more money to land each client than the sale is worth. Too many of their efforts...
Dec 12, 2023 | Getting Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...
