Learn the Art and Skill of Follow-Up

If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...

Self-Employed Folks, You Can Do This

I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or...

Writing Can Be Hard — So What?

Before she wrote her memoir Wild, Cheryl Strayed penned an advice column under the pseudonym “Sugar.” In answer to a letter from a self-described “writer who can’t write,” Cheryl replied, “Writing is hard for every last one of...

What’s Your Marketing Attitude?

Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...

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