Where Do You Stop in Your Marketing?

I’ll bet most of you reading this work pretty hard at marketing yourself. It may seem like you are always going, going, going. But I find that for many self-employed professionals and creatives, there’s a point where you stop — a sticking place that...

What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn’t gotten back to me. They must not want to hire me. C.J.: What if you...

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