Aug 23, 2022 | Getting Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...
Jun 21, 2022 | Self-Employment Sanity |
They say that the definition of insanity is doing the same thing over and over but expecting different results. I’ve noticed that we self-employed professionals indulge in this practice fairly often. For example, you have some potential business to discuss with...
Jun 8, 2021 | Self-Employment Sanity |
I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or...
Mar 19, 2021 | Nonfiction Writing |
Before she wrote her memoir Wild, Cheryl Strayed penned an advice column under the pseudonym “Sugar.” In answer to a letter from a self-described “writer who can’t write,” Cheryl replied, “Writing is hard for every last one of...
Jul 19, 2020 | Getting Clients |
“Grow your email list.” “Speak in your community.” “Get active on social media.” “Meet people at events.” “Start a blog.” These are all recommendations a self-employed professional will hear when exploring...
Nov 16, 2018 | Getting Clients |
Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...
