Jan 9, 2019 | Business Model |
In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...
Mar 8, 2017 | Content Writing |
The most important question to ask yourself before writing an article or blog post for marketing purposes is exactly how you want that piece to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear...
Jan 3, 2017 | Getting Clients |
Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
Jul 17, 2016 | Content Writing |
If you’re a self-employed professional who wants to get the attention of prospective clients by writing blog posts, magazine and journal articles, case studies, or an ebook, you already know this problem. Writing material like this takes up time and brain...
Jun 20, 2016 | Getting Clients |
As a self-employed professional, the view that prospective clients hold of you is crucial. What you want is for clients to see you as an expert. How clients perceive your level of expertise will influence not only whether or not they hire you, but also how much...
May 11, 2016 | Content Writing |
Many magazines, newspapers, and media websites ask that you query them before submitting an article you’d like them to publish. When you approach a publication with formal submission guidelines that request queries, don’t try to skip this step by sending a...
