Beyond Billable Hours

Beyond Billable Hours

In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...
When to Toot Your Own Horn

When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
Sample Query Letter for Writing an Article

Sample Query Letter for Writing an Article

Many magazines, newspapers, and media websites ask that you query them before submitting an article you’d like them to publish. When you approach a publication with formal submission guidelines that request queries, don’t try to skip this step by sending a...

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