Writing in Company Can Be the Best Way to Write

As a self-employed professional or creative, how often do you tell yourself you will write, then never get to it? Whether your writing is blog/Substack posts, web/email/social media content, course materials, reports/proposals, or a book/ebook/lead magnet, I know how...

Self-Doubt? Write It Out!

Joanna Penn is the author of more than forty books, including The Successful Author Mindset. But she has doubts about her writing. I’ve written eight books, dozens of magazine articles, and hundreds of blog posts. And I have doubts about my writing. Both Joanna...

What Really Makes People Buy?

What makes people buy is the ultimate question, isn’t it? You work hard at marketing to attract potential clients. Then you work even harder to get a chance to speak with them about what you have to offer. But how do you actually get them to hire you? The...

Breakdowns Can Lead to Breakthroughs

The worst thing that can happen when a self-employed professional or creative is working on an important project — like a book, a course, a design, a website, or a report — is a breakdown. An essential resource is suddenly unavailable. One of your key...

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