5 Steps to Build Your Business with Writing

To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...

Beyond Billable Hours

In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...

When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...

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