Jul 20, 2021 | Getting Clients |
For the past several years, I’ve been helping self-employed professionals build business with writing: articles, blog posts, ebooks, and more. To explain to them the type of editorial content that professionals need to write in order to attract and land clients,...
May 11, 2021 | Content Marketing |
To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...
Jan 9, 2020 | Business Model |
In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...
Mar 8, 2018 | Nonfiction Writing |
The most important question to ask yourself before writing an article or blog post for marketing purposes is exactly how you want that piece to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear...
Jan 3, 2018 | Getting Clients |
Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
Jul 17, 2017 | Nonfiction Writing |
If you’re a self-employed professional who wants to get the attention of prospective clients by writing blog posts, magazine and journal articles, case studies, or an ebook, you already know this problem. Writing material like this takes up time and brain...
