Jun 18, 2024 | Getting Clients |
Self-employed professionals and creatives often tell me that they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they’re spending more money to land each client than the sale is worth. Too many of their efforts...
May 17, 2024 | Writing and Creating |
We self-employed professionals and creatives are always generating new stuff. We write blog posts, develop courses, and generate copy for our websites and emails. Some of us create unique work on behalf of our clients. To become prolific at this constant stream of...
Jan 22, 2024 | Get Yourself There |
One of the most painful moments for any self-employed professional or creative is staring at a blank page or screen, trying to figure out where to begin a project. Robert M. Pirsig, in his classic Zen and the Art of Motorcycle Maintenance, gave practical advice about...
Dec 12, 2023 | Getting Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...
Nov 14, 2023 | Writing and Creating |
When you hear the advice to set aside time to write, do you worry about whether you’ll be able to produce quality writing on a set schedule? What if you didn’t get enough sleep the night before, or you’re worried about another priority at the time,...
Oct 17, 2023 | Self-Employment Secrets |
As a self-employed professional or creative, you’re used to doing most things on your own. But there will likely come a time when the assistance of others could help your business grow, and help you feel less stressed. Here are some questions you might find...
