Jun 18, 2024 | Get Clients |
Self-employed professionals and creatives often tell me that they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they’re spending more money to land each client than the sale is worth. Too many of their efforts...Mar 25, 2024 | Get It Written |
As a self-employed professional or creative, you’re creating new stuff all the time. You may write blog posts, design courses, produce marketing copy, craft speeches, create designs for clients, devise strategic plans, or dozens of other possibilities....Jan 22, 2024 | Get Yourself There |
One of the most painful moments for any self-employed professional or creative is staring at a blank page or screen, trying to figure out where to begin a project. Robert M. Pirsig, in his classic Zen and the Art of Motorcycle Maintenance, gave practical advice about...Dec 12, 2023 | Get Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...Nov 14, 2023 | Get It Written |
When you hear the advice to set aside time to write, do you worry about whether you’ll be able to produce quality writing on a set schedule? What if you didn’t get enough sleep the night before, or you’re worried about another priority at the time,...Sep 5, 2023 | Get It Written |
Writing holds the potential to provoke a considerable amount of fear. We worry if we can turn into completed prose the vague thoughts in our heads. We’re anxious about what our readers will think of what we’ve written. We’re afraid we’ll never...
