Don’t Be Afraid to Publish What You Write

There’s a place in your writing life for composing pieces you never plan to publish — journaling your private thoughts, screeds about the state of the world you simply must get off your chest, exercises to improve your writing skills, and more. But in...

Boost Your Business with the Buddy System

Remember back in grade school when the teacher asked you to hold hands with a friend on field trips? The idea behind the buddy system is that it’s much harder to get lost if there are two of you traveling together. When you get into trouble, your buddy can help...

Where Do You Stop in Your Marketing?

I’ll bet most of you reading this work pretty hard at marketing yourself. It may seem like you are always going, going, going. But I find that for many self-employed professionals and creatives, there’s a point where you stop — a sticking place that...

What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with the self-employed professionals and creatives I coach. It goes like this: Client: Jane at XYZ Company hasn’t gotten back to me. They must not want to hire me. C.J.: What if you...

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