Should You Pursue that New Business Idea?

If you’re a typical entrepreneur, you’re a creative person, and you frequently come up with new ideas for how to do business. So often, in fact, that you need to learn how to choose wisely about which ideas are worth your while to pursue. Making the right...

Summertime, and the Marketing Ain’t Easy

Summer is here, but it seems many of your potential clients are not. When you get the response “I’ll be on vacation until…” one too many times, it’s easy to become discouraged about summertime marketing. But fear not, there’s plenty...

Packaging Your Services as a Product

One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...

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