What Do Your Online Readers Want from You?

“Being successful at writing can be defined by one parameter: How well we know and resonate with our audience.” These are the words of freelance writer Christina M. Ward, one of the top earning writers on Medium, where earnings are determined by how much...

Your Blog Readers Want Consistency

Aaron Agius is the co-founder of Louder Online, helping business clients be more discoverable online and increase their website traffic. He came up with 27 reasons people aren’t reading your blog posts. They’re all worthwhile learning about, but...

5 Steps to Build Your Business with Writing

To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...

Should You Stand Out or Fit In?

When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...

Speaking Your Clients’ Language

Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...

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