Dec 12, 2020 | Getting Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...
Mar 8, 2018 | Content Writing |
The most important question to ask yourself before writing an article or blog post for marketing purposes is exactly how you want that piece to position you. For example, if you are a relationship coach with expertise in dating, resolving conflicts, and clear...
Jan 3, 2018 | Getting Clients |
Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...
Nov 7, 2017 | Getting Clients |
Speaking in public can be a powerful marketing tactic for any self-employed professional. Public speaking increases your visibility, boosts your credibility, and establishes you as an expert in your field. It gives you exposure to potential clients in such an...
Sep 7, 2017 | Getting Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...
Jun 20, 2017 | Getting Clients |
As a self-employed professional, the view that prospective clients hold of you is crucial. What you want is for clients to see you as an expert. How clients perceive your level of expertise will influence not only whether or not they hire you, but also how much...
