Sep 14, 2019 | Get Clients |
If you can perform many different kinds of work in your field, is there any reason to specialize? When you have a wide range of professional skills, it’s tempting to market yourself as someone who can do just about anything in the area of computers, writing,...Aug 15, 2019 | Get Yourself There |
Every self-employed professional who works on a project basis has had the experience of clients who need something “yesterday.” The small business client doesn’t contact her graphic designer about a flyer until a week before the trade show. Or, the...Jul 3, 2019 | Get Clients |
Summer is here, but it seems many of your potential clients are not. When you get the response “I’ll be on vacation until…” one too many times, it’s easy to become discouraged about summertime marketing. But fear not, there’s plenty...Jan 5, 2019 | Get Yourself There |
No, that’s not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Launching a new business is actually quite revolutionary....Nov 16, 2018 | Get Clients |
Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...Jun 20, 2018 | Get Yourself There |
When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you’ve been up and running for a while, and you’re still not making as much money as you would like? You may be in the habit of thinking that...
