Dec 15, 2021 | Get Yourself There |
Over the 30-plus years I’ve been self-employed, I’ve teamed up with other professionals many times. We’ve collaborated on creating new programs and products, or worked as partners to serve clients as a team. A key piece of my experience has been that...Oct 19, 2021 | Get Yourself There |
I’m often asked by self-employed professionals how to go about setting an appropriate hourly rate. Professionals and freelancers are often advised to set their rates by comparing them to the competition, but this isn’t the whole answer. As one professional told...Aug 16, 2021 | Get Yourself There |
We self-employed professionals are graced with mixed blessings around getting stuff done. No one is looking over our shoulder making us do the things we know we should. Hooray, there’s no boss breathing down our necks! But also… Uh oh, that means...Feb 24, 2021 | Get Yourself There |
You’ll often hear or see the advice that you should create a profit and loss forecast for your business. In fact, you may have heard it from me. Forecasting how much you will earn and what expenses will be necessary is an essential step to set appropriate prices...Oct 12, 2020 | Get Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...Aug 4, 2020 | Get Clients |
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...
