Sep 21, 2021 | Nonfiction Writing |
“Write what you know… My No. 1 rule,” declares blogger Ellen Vrana. “Charles Dickens couldn’t have written Jane Austen and Austen couldn’t have written Dickens. They wrote the world and people they each knew. I’m not going to...
Jul 20, 2021 | Getting Clients |
For the past several years, I’ve been helping self-employed professionals build business with writing: articles, blog posts, ebooks, and more. To explain to them the type of editorial content that professionals need to write in order to attract and land clients,...
Oct 12, 2020 | Getting Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...
Feb 17, 2018 | Getting Clients |
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
Sep 7, 2017 | Getting Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...
Mar 23, 2017 | Getting Clients |
Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result...
