Feb 17, 2017 | Getting Clients |
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
Sep 7, 2016 | Getting Clients |
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...
Mar 23, 2016 | Getting Clients |
Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result...
Jan 7, 2016 | Getting Clients |
I’ve been helping more self-employed professionals build business with writing recently: articles, blog posts, ebooks, and more. To explain to them the type of editorial content professionals need to write in order to attract and land clients, I coined a new...
Aug 14, 2015 | Getting Clients |
Self-introduction. Elevator speech. Ten-second introduction. Thirty-second commercial. Whatever you call it, you need one to be an effective marketer, salesperson, or even job-seeker. Here are six tips to creating one that produces the results you are seeking. 1....
May 14, 2013 | Self-Employment Sanity |
The new edition of Get Clients Now! got a mention in the current issue of Businessweek. Terrific news, right? Well, that depends. If you believe the aphorism “all PR is good PR,” this is a great thing. If you don’t, well… The book was featured...
