Choice Magazine June 2012If you’re a typical self-employed coach, you entered the coaching profession with a desire to help people and make a contribution. Without much prior experience in marketing and sales, you then set out to learn about building a coaching practice.

But what happened next was that you found yourself surrounded by advice on how to write “killer copy,” build a “massive e-mail list,” “overcome objections” from  potential clients, “crush the competition” with your value proposition, and create a “six figure business.” Everywhere you turned, experts were telling you to focus on  promotion, persuasion, and profit.

And a little voice inside you began to ask, “What does any of this have to do with why I became a coach?” Good question.

Read the full article here.

This article was published in the June 2012 issue of Choice: The Magazine of Professional Coaching, and is based on my new book 50 Ways Coaches Can Change the World.

C.J. Hayden, MCC, CPCC, is the author of the bestseller Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches, Since 1992, she's been helping entrepreneurs survive and thrive. C.J. is the author of five other business how-to-books, and has taught marketing at Mills College and John F. Kennedy University. Find out more about C.J.'s books and courses or attend one of her upcoming programs.

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