Feb 9, 2012 | Article Index, Entrepreneurship, Marketing, Social Change
If you’re a typical self-employed coach, you entered the coaching profession with a desire to help people and make a contribution. Without much prior experience in marketing and sales, you then set out to learn about building a coaching practice. But what happened...
Jan 18, 2012 | Article Index, Entrepreneurship, Getting Unstuck, Marketing
Every day, I hear self-employed professionals blaming the economy for their business woes. “People aren’t buying right now,” they say. Or, “With the economy this bad, I can’t…” Or, “When the economy improves,...
Dec 18, 2010 | Article Index, Marketing
It seems that everywhere you turn these days, someone is promoting social media as the lowest cost, highest impact marketing channel available for small business owners. And that right there is a problem. Far too many people are promoting this idea — many of...
Oct 4, 2008 | Article Index, Marketing
Sometimes you just have to prospect. While it’s true than networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word...
Oct 2, 2008 | Article Index, Life Purpose, Marketing
In the wake of disasters like the Sept. 11th attack on the World Trade Center and Hurricane Katrina, there are many question marks in the air. When a tragedy strikes, I hear clients, students, colleagues, and the people from around the world who correspond with me...
Oct 2, 2008 | Article Index, Getting Unstuck, Marketing
It’s the ultimate question, isn’t it? You work hard at marketing to make contact with potential clients. Then you work even harder to get a chance speak with them about what you have to offer. But how do you actually get them to hire you? The answers may not be what...
