Jan 25, 2022 | Nonfiction Writing |
According to Neil Patel, the New York Times bestselling author of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, “Clarity goes beyond a few writing tweaks… It’s a whole new way of thinking. And it forces you to think about...
Aug 4, 2020 | Getting Clients |
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...
Dec 17, 2017 | Getting Clients |
Do you know why clients should hire you? Congratulations! That’s an excellent beginning. But it’s not enough for you to know why clients should hire you — they need to know it, too. It’s hard enough to find clients without also having to...
Aug 9, 2017 | Get Yourself There |
When you’re feeling stuck about naming your business or brand, or finding just the right phrase for your tag line, here’s one of the techniques I share with my clients and students to stimulate your creativity. Take a pad of small sticky notes and on each...
Aug 14, 2016 | Getting Clients |
Self-introduction. Elevator speech. Ten-second introduction. Thirty-second commercial. Whatever you call it, you need one to be an effective marketer, salesperson, or even job-seeker. Here are six tips to creating one that produces the results you are seeking. 1....
