Feb 24, 2021 | Get Yourself There |
You’ll often hear or see the advice that you should create a profit and loss forecast for your business. In fact, you may have heard it from me. Forecasting how much you will earn and what expenses will be necessary is an essential step to set appropriate prices...Oct 12, 2020 | Get Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...Jun 19, 2020 | Get Yourself There |
As business owners, we are frequently offered “opportunities” that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your expertise, collaborate on a project, help organize an event,...May 19, 2020 | Get Yourself There |
If you’ve been operating a successful professional services business as a solopreneur, it can be a smart move to leverage your experience, contacts, and track record in the industry by adding other professionals to your team. Managing a multi-person firm will...Mar 2, 2020 | Get Yourself There |
Evaluating a new business concept is one of the least glamorous aspects of launching a new product, service, or enterprise. When you are excited about a new idea, you may not want to take the time to stop and examine it critically. New business ideas sometimes seem...Feb 12, 2020 | Get Clients |
Self-employed professionals frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the...