Feb 24, 2021 | Business Model |
You’ll often hear or see the advice that you should create a profit and loss forecast for your business. In fact, you may have heard it from me. Forecasting how much you will earn and what expenses will be necessary is an essential step to set appropriate prices...
Dec 12, 2020 | Getting Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...
Jun 19, 2020 | Self-Employment Sanity |
As business owners, we are frequently offered “opportunities” that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your expertise, collaborate on a project, help organize an event,...
Apr 2, 2020 | Self-Employment Sanity |
There’s no question that the state of the world economy is alarming. Here in the U.S., businesses are failing, unemployment is at record levels, and business and consumer spending in multiple categories has plummeted. And there’s no clear path to recovery...
Jan 9, 2020 | Business Model |
In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...
Dec 8, 2019 | Getting Clients |
“I’m having trouble building a website for my business,” a student told me. “The web designer I’m working with says I’m trying to do too many things, and I shouldn’t put it all on one site. But there are so many kinds of work...
