Jan 9, 2020 | Get Yourself There |
In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...Dec 8, 2019 | Get Clients |
“I’m having trouble building a website for my business,” a student told me. “The web designer I’m working with says I’m trying to do too many things, and I shouldn’t put it all on one site. But there are so many kinds of work...Nov 15, 2019 | Get Yourself There |
If you’re a typical entrepreneur, you’re a creative person, and you frequently come up with new ideas for how to do business. So often, in fact, that you need to learn how to choose wisely about which ideas are worth your while to pursue. Making the right...May 8, 2019 | Get Yourself There |
If you spend any amount of time hanging around with entrepreneurial innovators, visionaries, and reformers, you’ll hear this question frequently. Entrepreneur #1 sketches out his or her brave new idea for making a living while changing the world, and...Mar 8, 2019 | Get Yourself There |
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...Dec 11, 2018 | Get Clients |
Every self-employed professional wants to earn more from his or her business. When you ask professionals how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about growing...
