Mar 8, 2018 | Business Model |
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
Dec 11, 2017 | Business Model |
Every self-employed professional wants to earn more from his or her business. When you ask professionals how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about growing...
Oct 12, 2016 | Business Model |
“I have plenty of work coming in,” one of my clients told me, “but I’m not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in a lot of unpaid hours. How can I fix this?” If this problem...
Feb 7, 2015 | Self-Employment Sanity |
I often hear from entrepreneurs that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or even worse,...
Dec 3, 2014 | Self-Employment Sanity |
Did you set goals for your business back in January of this year? It’s a fairly common practice among entrepreneurs to set new intentions when the year begins. So, how are you doing on those January goals? It’s also pretty common for business owners to get...
Jul 15, 2014 | Getting Clients |
It often seems that it’s the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and...
