More Money or the Pursuit of Happiness?

We self-employed professionals and creatives are constantly faced with difficult choices about how to best grow our businesses. Should you pursue this line of business or that one? Would it serve you better to choose Niche A or Niche B? Shall you spend your time...

Become a Fearsome Writer

Writing holds the potential to provoke a considerable amount of fear. We worry if we can turn into completed prose the vague thoughts in our heads. We’re anxious about what our readers will think of what we’ve written. We’re afraid we’ll never...

To Build Your Business, Let Your Light Shine

“I think I’m really good at what I do,” declares technical writer June, “but I don’t ever seem to get a chance to show people.” June is experienced, highly-skilled, and has written dozens of instruction manuals and other how-to...

Self-Employed Folks, You Can Do This

I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or...

Should You Stand Out or Fit In?

When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...

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