What If You Were Wrong about Marketing?

What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this: Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me. C.J.: What if you were wrong about that? Client: Hmm,...
Of PR and Principles

Of PR and Principles

The new edition of Get Clients Now! got a mention in the current issue of Businessweek.¬†Terrific news, right? Well, that depends. If you believe the aphorism “all PR is good PR,” this is a great thing. If you don’t, well… The book was featured...

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