The Only Thing We Have to Fear

The Only Thing We Have to Fear

There’s no question that the state of the world economy is alarming. Here in the U.S., businesses are failing, unemployment is at record levels, and business and consumer spending in multiple categories has plummeted. And there’s no clear path to recovery...
What’s Your Marketing Attitude?

What’s Your Marketing Attitude?

Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...
Entrepreneurs, You Can Do This

Entrepreneurs, You Can Do This

I often hear from entrepreneurs that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or even worse,...
What If You Were Wrong about Marketing?

What If You Were Wrong about Marketing?

Lately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this: Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me. C.J.: What if you were wrong about that? Client: Hmm,...

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