Sep 5, 2023 | Nonfiction Writing |
Writing holds the potential to provoke a considerable amount of fear. We worry if we can turn into completed prose the vague thoughts in our heads. We’re anxious about what our readers will think of what we’ve written. We’re afraid we’ll never...
Apr 18, 2023 | Getting Clients |
“I think I’m really good at what I do,” declares technical writer June, “but I don’t ever seem to get a chance to show people.” June is experienced, highly-skilled, and has written dozens of instruction manuals and other how-to...
Aug 23, 2022 | Getting Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...
Jun 21, 2022 | Get Yourself There |
They say that the definition of insanity is doing the same thing over and over but expecting different results. I’ve noticed that we self-employed professionals indulge in this practice fairly often. For example, you have some potential business to discuss with...
Jun 8, 2021 | Get Yourself There |
I often hear from self-employed professionals that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or...
Jul 19, 2020 | Getting Clients |
“Grow your email list.” “Speak in your community.” “Get active on social media.” “Meet people at events.” “Start a blog.” These are all recommendations a self-employed professional will hear when exploring...
