Seven Ways to Get Clients to See You as an Expert

As a self-employed professional, the view that prospective clients hold of you is crucial. What you want is for clients to see you as an expert. How clients perceive your level of expertise will influence not only whether or not they hire you, but also how much...

Of PR and Principles

The new edition of Get Clients Now! got a mention in the current issue of Businessweek. Terrific news, right? Well, that depends. If you believe the aphorism “all PR is good PR,” this is a great thing. If you don’t, well… The book was featured...

In Search of the True to Life Business

There is some territory I am feeling compelled to explore these days with my readers, clients, students, and colleagues. I want to talk about the true to life business. Those of you who, like myself, are small business owners, solo entrepreneurs, and self-employed...

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