What Really Makes People Buy?

What makes people buy is the ultimate question, isn’t it? You work hard at marketing to attract potential clients. Then you work even harder to get a chance to speak with them about what you have to offer. But how do you actually get them to hire you? The...

To Get More Clients, Get R.E.A.L.

One of the ways I help self-employed professionals and creatives build their businesses is with writing — blog or Substack posts, byline articles, ebooks, and more. To explain to them the type of editorial content self-employed pros need to write in order to...

When Is It Okay to Write Badly?

“Darn it, it’s my writing day, and I didn’t sleep well last night. Now I’ll be tired, and my thinking won’t be sharp. Maybe I should just forget about writing today. I don’t want to take the chance the writing won’t be any...

Muscle Memory to the Writer’s Rescue

As a self-employed professional or creative, it’s likely that some sort of writing is frequently on your to-do list. But we all have days when getting started on a writing project seems impossible. It can happen when you’re tired or stressed. Or when your...

The Mysterious Affair of the Prolific Writer

Dame Agatha Christie is the best-selling fiction writer of all time. Her detective novels featuring Hercule Poirot and Miss Marple have sold more than two billion copies. That’s right, billion with a B. She wrote 66 mystery novels, 6 romance novels, 14 short...

Pin It on Pinterest