Dec 12, 2020 | Getting Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...
Nov 19, 2020 | Self-Employment Sanity |
As business owners, we are frequently offered “opportunities” that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your expertise, collaborate on a project, help organize an event,...
Sep 2, 2020 | Self-Employment Sanity |
There’s no question that the state of the world economy is alarming. Here in the U.S., businesses are failing, unemployment is at record levels, and business and consumer spending in multiple categories has plummeted. And there’s no clear path to recovery...
Jan 9, 2020 | Business Model |
In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...
Jan 5, 2019 | Mission and Values |
No, that’s not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Launching a new business is actually quite revolutionary....
Nov 16, 2018 | Getting Clients |
Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...
