Beyond Billable Hours

Beyond Billable Hours

In any professional services business, you typically begin by serving clients one-to-one. As you improve your skills at marketing yourself and begin filling your practice, eventually you discover there are only so many hours in the day. You want to keep growing your...
New Year’s Revolution

New Year’s Revolution

No, that’s not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Launching a new business is actually quite revolutionary....
What’s Your Marketing Attitude?

What’s Your Marketing Attitude?

Self-employed professionals pay a lot of attention to the mechanics of marketing. They take classes, read books, and hire experts to learn how to do the best job possible. When I first work with a client, I often discover that his or her knowledge of marketing...
Marketing the Real You

Marketing the Real You

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
When to Toot Your Own Horn

When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...

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