Facilitator's Guide to Overcoming the Fear of Self-Promotion

FACILITATOR’S GUIDE TO OVERCOMING THE FEAR OF SELF-PROMOTION
Lead this Road-Tested Program for Your Clients, Students, or Book Group
by C.J. Hayden
Available in Paperback, PDF, Kindle, or ePub

Coach, teach, or facilitate self-employed professionals and creatives to promote themselves with confidence!

Now you can lead your own programs based on C.J. Hayden’s book Overcoming the Fear of Self-Promotion. With this companion Facilitator’s Guide, you’ll be able to coach and teach your clients, students, or book group to loosen the grip of fear and resistance when promoting themselves.

Since 1999, Overcoming the Fear of Self-Promotion has been delivered as a course taken by hundreds of self-employed professionals and creatives. Participants in this road-tested program learn specific, actionable techniques for managing the fear and resistance they have about marketing and selling. This Facilitator’s Guide contains everything you need to deliver your own programs using the Overcoming Fear book as your text.

It’s the perfect solution for coaches, counselors, trainers, facilitators, professional associations, training schools, employers, and book groups who want to help self-employed pros overcome fear, resistance, and the inner critic.

Everything a group coaching leader needs to run a successful program based on C.J. Hayden’s Overcoming Fear book. Step-by-step session plans and agendas, plus marketing and enrollment guidelines to set you up for success. The Appendix alone — loaded with sample web copy, emails, proposals, and a full student syllabus — is worth its weight in gold.
— Marcia Bench, author of 30 books including The High Ticket Group Coaching Method & CEO of Digital Marketing Academy

In the Facilitator’s Guide, you’ll find:

Step-by-step lesson plans, timelines, and homework assignments for each session of the program
Marketing and enrollment tactics and tools to recruit your program participants
Guidelines for teaching and coaching the program material to public groups, in-house teams, and individuals
Tips and tricks to aid you in becoming a more successful coach and program leader
An Appendix packed with sample web copy, emails, proposals, and a full student syllabus

Brilliantly detailed, well-researched, and laid out in an easy-to-follow way that will have you delivering the material quickly. You’ll get practical strategies you can teach your clients, plus tips on how to coach them through obstacles and learn new behaviors. C.J. guides you through different formats, how to adapt the material for individuals and groups, and even tells you how to market it.
— Marcy Nelson-Garrison, Product Development Coach & founder of Coaching Toys

Whether you’re an experienced coach, trainer, or facilitator, or just starting out, the Facilitator’s Guide will equip you to deliver the powerful Overcoming Fear program as a confident leader.

Please note: To lead successful Overcoming Fear programs, you will need a copy of the Overcoming the Fear of Self-Promotion book in addition to this Facilitator’s Guide.

With this Facilitator’s Guide, C.J. gives coaches, trainers, and group leaders a road-tested, ready-to-use program to support creatives and self-employed professionals in building visibility with confidence. Whether you’re coaching one-on-one or facilitating group work, this guide is an invaluable resource for helping others overcome resistance and step into their voice, value, and visibility — without compromising integrity.
— Christopher McAuliffe, MCC, CEO & founder of Accomplishment Coaching

Paperback, PDF, Kindle, or ePub • © 2025

Facilitator’s Guide to Overcoming the Fear of Self-Promotion