Packaging Your Services as a Product

One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...

Waking Up from Groundhog Day

Every spring in my household, we experience a period we have come to call Groundhog Day. I’ve always loved the Bill Murray movie of the same name, a sweet fable about an egocentric, mean-spirited newscaster doomed to live the same day over and over until he...

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