Aug 23, 2022 | Get Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...Oct 12, 2020 | Get Clients |
When you were growing up, it’s a good bet that one or more of the adults in your life advised you not to stand out. Standing out, like showing off, causing trouble, or breaking the rules, was something that good boys and girls didn’t do. Now that...Aug 4, 2020 | Get Clients |
Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...Jul 19, 2020 | Get Clients |
“Grow your email list.” “Speak in your community.” “Get active on social media.” “Meet people at events.” “Start a blog.” These are all recommendations a self-employed professional will hear when exploring...Feb 12, 2020 | Get Clients |
Self-employed professionals frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the...Dec 8, 2019 | Get Clients |
“I’m having trouble building a website for my business,” a student told me. “The web designer I’m working with says I’m trying to do too many things, and I shouldn’t put it all on one site. But there are so many kinds of work...
