What Really Makes People Buy?

What makes people buy is the ultimate question, isn’t it? You work hard at marketing to attract potential clients. Then you work even harder to get a chance to speak with them about what you have to offer. But how do you actually get them to hire you? The...

To Get More Clients, Get R.E.A.L.

One of the ways I help self-employed professionals and creatives build their businesses is with writing — blog or Substack posts, byline articles, ebooks, and more. To explain to them the type of editorial content self-employed pros need to write in order to...

What Do Your Online Readers Want from You?

“Being successful at writing can be defined by one parameter: How well we know and resonate with our audience.” These are the words of freelance writer Christina M. Ward, one of the top earning writers on Medium, where earnings are determined by how much...

Your Blog Readers Want Consistency

Aaron Agius is the co-founder of Louder Online, helping business clients be more discoverable online and increase their website traffic. He came up with 27 reasons people aren’t reading your blog posts. They’re all worthwhile learning about, but...

5 Steps to Build Your Business with Writing

To get clients as a self-employed professional, you must build the know-like-and-trust factor that makes people want to buy from you. You can increase their knowing with any sort of contact, exposure, or follow-up. When their exposure to you is positive, they start to...

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