Writing in Company Can Be the Best Way to Write

As a self-employed professional or creative, how often do you tell yourself you will write, then never get to it? Whether your writing is blog/Substack posts, web/email/social media content, course materials, reports/proposals, or a book/ebook/lead magnet, I know how...

What Really Makes People Buy?

What makes people buy is the ultimate question, isn’t it? You work hard at marketing to attract potential clients. Then you work even harder to get a chance to speak with them about what you have to offer. But how do you actually get them to hire you? The...

To Get More Clients, Get R.E.A.L.

One of the ways I help self-employed professionals and creatives build their businesses is with writing — blog or Substack posts, byline articles, ebooks, and more. To explain to them the type of editorial content self-employed pros need to write in order to...

What Do Your Online Readers Want from You?

“Being successful at writing can be defined by one parameter: How well we know and resonate with our audience.” These are the words of freelance writer Christina M. Ward, one of the top earning writers on Medium, where earnings are determined by how much...

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