To Get More Clients, Get REAL

For the past several years, I’ve been helping self-employed professionals build business with writing: articles, blog posts, ebooks, and more. To explain to them the type of editorial content that professionals need to write in order to attract and land clients,...

Speaking Your Clients’ Language

Language is the currency of marketing. It may seem like getting clients for your business is about money, but communication is the real key. In order for someone to become your client, they must first understand what you are offering, relate your offer to something...

When to Toot Your Own Horn

Every day in your business, something happens that people should know about. Perhaps you get booked to speak, or you begin reaching out to a new type of customer, or you have an article published. Yet much of the time, the only people aware of these significant events...

Sample Query Letter for Writing an Article

Many magazines, newspapers, and media websites ask that you query them before submitting an article you’d like them to publish. When you approach a publication with formal submission guidelines that request queries, don’t try to skip this step by sending a...

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