Oct 8, 2024 | Getting Clients |
I often wonder how the practice began among self-employed professionals and creatives of pretending to be someone else in order to promote your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put...
Jun 18, 2024 | Getting Clients |
Self-employed professionals and creatives often tell me that they find marketing to be a struggle. They can’t seem to get enough clients to pay the bills, or they’re spending more money to land each client than the sale is worth. Too many of their efforts...
Dec 12, 2023 | Getting Clients |
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call, send an email, or both. If you don’t make a sale right away, you calendar them for the next follow-up and do the same...
Apr 18, 2023 | Getting Clients |
“I think I’m really good at what I do,” declares technical writer June, “but I don’t ever seem to get a chance to show people.” June is experienced, highly-skilled, and has written dozens of instruction manuals and other how-to...
Dec 20, 2022 | Getting Clients |
A significant challenge with marketing unique, experiential work like lesser-known healing modalities, personal growth approaches, or transformative group processes is that your ideal prospective clients aren’t already seeking it out. They’re looking for...
Aug 23, 2022 | Getting Clients |
If I had to name one thing that causes more self-employed professionals to fail at marketing than any other, it would be lack of follow-up. Every day, I see solopreneurs and service business owners do a fabulous job at filling their marketing pipeline with prospective...
