Are You Getting Paid Enough for the Work You Do?

Are You Getting Paid Enough for the Work You Do?

"I have plenty of work coming in," one of my clients told me, "but I'm not getting paid enough. Every project seems to take longer than I anticipated, and I end up putting in a lot of unpaid hours. How can I fix this?" If this problem sounds familiar, there are two...

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What You Are Marketing Is Yourself

What You Are Marketing Is Yourself

"Call us today and change your life," proclaimed the hot pink flyer on the bulletin board. It was signed "Sunrise Hypnotherapy" with a phone number and a blind email address. No practitioner's name appeared anywhere on the flyer. Posted near it were numerous other...

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How to Develop a Creative Brand Name or Tag Line

How to Develop a Creative Brand Name or Tag Line

When you're feeling stuck about naming your business or brand, or finding just the right phrase for your tag line, here's one of the techniques I share with my clients and students to stimulate your creativity. Take a pad of small sticky notes and on each note write...

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Seven Ways to Get Clients to See You as an Expert

Seven Ways to Get Clients to See You as an Expert

As a self-employed professional, the view that prospective clients hold of you is crucial. What you want is for clients to see you as an expert. How clients perceive your level of expertise will influence not only whether or not they hire you, but also how much...

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Sample Query Letter for Writing an Article

Sample Query Letter for Writing an Article

Many magazines, newspapers, and media websites ask that you query them before submitting an article you'd like them to publish. When you approach a publication with formal submission guidelines that request queries, don't try to skip this step by sending a completed...

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How Can You Sell It If They’ve Never Heard of It?

How Can You Sell It If They’ve Never Heard of It?

Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can't see the outcome in advance. They have to trust that your work will produce a result they...

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4 Ways to Market in Your Sleep

4 Ways to Market in Your Sleep

As a self-employed professional, the demands of marketing your business have the potential to give you many sleepless nights. It often seems that the list of things to do is endless, and there simply aren't enough hours in the day to market your business, serve your...

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