Packaging Your Services as a Product

Packaging Your Services as a Product

One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
New Year’s Revolution

New Year’s Revolution

No, that’s not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Launching a new business is actually quite revolutionary....
There’s More than One Way to Grow a Business

There’s More than One Way to Grow a Business

Every self-employed professional wants to earn more from his or her business. When you ask professionals how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about growing...
Entrepreneurs, You Can Do This

Entrepreneurs, You Can Do This

I often hear from entrepreneurs that they are struggling. Running a business is hard work. Marketing and sales can be uncomfortable or even scary. You frequently don’t know where your next client is coming from. It can make you feel pessimistic, or even worse,...

Pin It on Pinterest