Packaging Your Services as a Product

Packaging Your Services as a Product

One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out,...
There’s More than One Way to Grow a Business

There’s More than One Way to Grow a Business

Every self-employed professional wants to earn more from his or her business. When you ask professionals how they plan to meet that goal, they usually talk about doing a better job at marketing or doing more of it. But in fact, there are many ways to go about growing...
Marketing the Real You

Marketing the Real You

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
What You Are Marketing Is Yourself

What You Are Marketing Is Yourself

“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer. Posted...

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